Yesterday I happened to take a brief look at our municipality’s Central Plan, now under revision It was aglow with "plastic words" like, stakeholders, strategic, visioning, frameworks, etc. I hate trying to read these things. The very word strategic planning almost sends me into apoplectic fits. During my career as a civil servant, I began to see strategic planning exercises as an invitation from government to help them figure out how best to cut your budget using empty rhetoric - in my case, the libraries. It is far more palatable to cut something called a resource centre than a library
I was trying to remember who developed the concept of "plastic words" – those words that are vague and deliberate diversions from more sinister meanings. “Not Noam Chomsky,” said my husband over breakfast. I searched.
First up: a March 2023 article by Andrew Nikiforuk, especially timely as we observe a climate change conference taking place in an authoritarian city with a culture of human rights abuse. Dubai boasts of its sustainable development but owes its great wealth to the oil industry and nearly enslaved foreign workers. It began its climb as a pearl fishing centre. It is hardly a society to emulate.
How Plastic Words Mask Reality: Latest example: The BC government’s reluctance to say ‘oil and gas.’
I am forever grateful to my High School Journalism teacher Mr. Brockman who taught us to read the media critically looking for manipulation and fallacies in logic. Every now and then, I need to go back to that list of fallacies for a refresher. Had the concept “plastic words” been around then, he would surely have introduced it. Thanks to Nikiforuk I finally tracked the source: German linguist, Uwe Poerksen: Plastic Words; the tyranny of a modular language, written in 1988, long after Mr. Brockman’s challenge.
I then recalled that there had been a CBC “Ideas” program about Plastic Words hosted by the well respected Canadian journalist Lister Sinclair. It featured Uwe Poerksen. Thirty years on, the transcript is well worth revisting.
We have just experienced the announcement of serious layoffs (10%) coming for the CBC, our national Broadcaster, made by a Liberal Government that campaigned to support it. This plays right into the agenda of Pierre Poilievre, our prime ministerial contender who wants to axe our public broadcaster completely. He is from the Stephen Harper school of politicians who hate the media and has a large vocabulary of plastic words himself. My inner crone wonders if this was a sop to the supporters of Poilievre who are currently polling too high for comfort. My inner crone has had enough ankle biting for the day.


